Digital Marketing Manager

Benefit:

• Salary package in details  will be discussed during the interview
• Specific KPIs target and KPIs incentive on top of Salary Package will be discussed, if any
• Contribution of all Compulsory Insurances (Social Insurance, Health Insurance and Unemployment Insurance) from starting date
• Working Time: Standard working time is 44h/ week; 24 working days per month
• Annual Leave: 14 Days per year
• Sick leave: 06 days/ year (full paid)
• Monthly Service Incentive
• Yearly Performance Bonus
• Free consultation for staff, staff’s spouse & children under 18 years old at HFH. Special rate for staff when using services of Hanoi French Hospital (HFH)
• Health Insurance, Accident Insurance and Life Insurance for all employees
• Other benefit as Hanoi French Hospital (HFH) policy.

Job summary:

1. Strategy & Planning

• Develop and implement the overall digital marketing strategy aligned with HFH’s brand positioning as a leading international hospital in Vietnam.
• Plan and manage quarterly/yearly digital activities and budget allocation across key channels: SEO, SEM, social media, website, email, display ads, AI system etc.

2. Digital Channels Management

• Manage and optimize the hospital’s official website, ensuring high SEO performance, AI performance and a user-friendly experience.
• Oversee social media platforms (Facebook, LinkedIn, YouTube, TikTok…) with medically accurate, engaging, and audience-specific content.
• Plan and manage digital ad campaigns (Google Ads, Meta Ads, remarketing, Zalo Ads, etc.).

3. Content & Communication

• Work with doctors and specialists to produce health content in multiple formats (articles, videos, webinars, infographics).
• Implement email marketing and lead nurturing campaigns using the hospital’s CRM system.
• Ensure brand consistency across all digital touchpoints.

4. Performance Tracking & Reporting

• Track and evaluate campaign performance using tools such as Google Analytics, Meta Business Suite, and CRM platforms.
• Provide actionable insights and continuously optimize campaigns based on data.

5. Cross-functional Collaboration & Agency Management

• Collaborate with Sales, Customer Service, Marketing teams, and medical professionals to ensure marketing effectiveness.
• Manage and coordinate with digital agencies and creative partners as needed.

Requirement:

1. Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, E-commerce, or related field.
• Minimum 3 years of experience in Digital Marketing, preferably in healthcare, premium services, or hospitality industries.
• Have good sense of digital strategy, understand the trend of AI, and achievement in integrated system building.

2. Technical Skills

• Proficient in Google Ads, Meta Business Manager, Google Analytics, SEO tools (Ahrefs, SEMrush…), and Tracking System.
• Strong content planning and audience insight skills.
• Familiarity with UX/UI best practices and customer conversion funnels.

3. Soft Skills

• Strategic and analytical mindset.
• Excellent project management and teamwork skills.
• Good communication skills in both Vietnamese and English.

How to apply

You can apply by sending Your Application Letter and CV in English to email: recruitment@hfh.com.vn

Apply here