Content Marketing Executive
- Develop content development strategy for the company's digital marketing channel ecosystem including: Facebook Fanpage, Youtube, Instagram, Email, SEO for website
- Collaborate in the production and deployment of content marketing in various formats.
- Build FB Fanpage and FB Group growing Brand love and achieve marketing objectives. .
- Design, build and maintain Brand social media presence, be ready for real time request due to social media nature.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Identify trends & insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure the effectiveness of content formats
- Collaborate to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners
- Other duties as required
SKILLS:
- Good time management
- Good planning and manage execution
- Ability to multi-task and meet deadlines
- Excellent communication and writing skills in English
- Teamwork and inter-personal skills
EDUCATION and EXPERIENCE
- Ability to read, understand and analyze digital marketing and social marketing metrics.
- Ability to create content marketing in various formats such as: videos, images.
- Proven content marketing for reputable brands
- Experience in optimizing landing pages and user funnels
- Minimum 2 years of experience in a similar position. Having in-depth knowledge of one of the industries such as Medicine and Pharmacy, health care, beauty, FMCG mother and baby is an advantage
- Experience in content creation, website/fanpage management
- Updated with current trends to acquire new users on digital marketing platforms and apply to tasks
LANGUAGE SKILLS:
- Fluent in English.
- Ability to read, analyze, and interpret complex documents.
- Good ability to generate contents with creative tools
• Salary package in details will be discussed during the interview
• Specific KPIs target and KPIs incentive on top of Salary Package will be discussed, if any
• Contribution of all Compulsory Insurances (Social Insurance, Health Insurance and Unemployment Insurance) from starting date
• Working Time: Standard working time is 44h/ week; 24 working days per month
• Annual Leave: 14 Days per year
• Sick leave: 06 days/ year (full paid)
• Monthly Service Incentive
• Yearly Performance Bonus
• Free consultation for staff, staff’s spouse & children under 18 years old at HFH. Special rate for staff when using services of Hanoi French Hospital (HFH)
• Health Insurance, Accident Insurance and Life Insurance for all employees
• Other benefit as Hanoi French Hospital (HFH) policy.